Netflix might lose the streaming war and here is how…

Sure, I do marathons, on Netflix!

Image : Gfycat

“We no longer use the term network. We talk about platforms that deliver content. We are definitely in a different TV universe now.”

— Warren Littlefield

Image : Medium

Quantity over Quality?

It might sound a little bit of a cliché but content is still the king in the media streaming industry. With original shows like House of Cards, Black Mirror, Stranger Things, Orange is the new black, and many more, Netflix has wowed us and had us hooked to its platform.

Image : Shayanne Gal/Business Insider

“The goal is to become HBO faster than HBO can become us.”

— Ted Sarandos (Chief Content Officer, Netflix)

‘Only streaming’ days are over?

Netflix was the sole reason behind the obsoletion of Blockbuster when it introduced video streaming in 2007. However, Netflix ‘just’ streams content and nothing else.

Amazon Prime

Amazon’s Prime membership comes with the added advantage of one-day delivery. Prime members on average buy more products from the site.

Apple TV+

The new player in the market provides a year of free streaming with a new iPhone bought by users. Reports suggest it might pair its streaming service with its cloud storage facilities. It will also provide services for home security and virtual education.

Vudu

The streaming platform by Walmart will soon be providing an interactive marketing option that allows customers to buy products featured in shows and movies.

A-la-carte TV viewing

Netflix became a Goliath in TV streaming because it gave us the ability to pay for what we want to see and nothing more. With too much crowding of streaming platforms, soon the viewers will be confused about what shows are streaming on which platform. Streaming platforms are unbundling TV and re-bundling it. People don’t want EVERYTHING. They just want SOME things from every platform.

Too many recommendations

It has long been known that Netflix’s recommender system is flawed. The ‘Thumbs up’ and ‘Thumbs down’ feature looks good on paper but on closer inspection, it starts to fall apart.

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